DEFIANCE, June 19 – First Defiance Financial Corp. (Nasdaq: FDEF), holding company for First Federal Bank and First Insurance Group, will become Premier Financial Corp. at the close of business today to coincide with the previously announced bank name change to Premier Bank.
The company’s stock will traded on Nasdaq under the new ticker symbol “PFC” to coincide with the name change.
First Defiance Financial Corp. (Nasdaq: FDEF), headquartered in Defiance, Ohio, is the holding company for First Federal Bank of the Midwest and First Insurance Group.
Home Savings Bank merged with First Defiance Financial Corp. on Jan. 31. United Community Financial Corp. is the holding company for The Home Savings and Loan Company of Youngstown and Butler Wick. Home Savings was founded in 1889 in Youngstown.
Currently, 33 branches, two wealth offices and 11 loan production offices continue to operate as Home Savings Bank. First Insurance Group is a full-service insurance agency with 10 offices in Ohio including James & Sons Insurance in Youngstown.
The combined organization operates 78 branches, 12 loan offices and two wealth offices in Ohio, Michigan, Indiana, Pennsylvania, and West Virginia.
First Federal Bank of the Midwest (“First Federal Bank”) and Home Savings Bank, announced its newly designed logo and brand identity for Premier Bank in early June.
The combined 78 branches will begin adopting the Premier Bank name and branding platform this month and complete the transition in conjunction with full system integration from their merger in mid-July.
“We are excited to begin trading under our new PFC symbol and believe that the new name and ticker matches our goal of achieving greater name recognition through aligning our holding company name with the name of our banking subsidiary,” said Donald P. Hileman, CEO.
“The symbol change aligns directly with our corporate brand and will strengthen our visibility in the market, making it easier for current shareholders and prospective investors to find and follow the bank.”
No action is required by current shareholders relative to the name or ticker symbol change.
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