Meijer is revamping its mPerks customer-rewards program. The Michigan retailer says the changes are in response to the success of its digital coupon and rewards program.
The enhanced mPerks program will allow for more personalized rewards and savings, with customers earning points for every dollar spent and every qualifying prescription filled, along with opportunities to earn more points. Some restrictions apply. For more information, visit www.meijer.com….
“Meijer is committed to providing value and convenience for our customers, and the changes we’ve made to mPerks expands on both by offering more personalized savings, along with more opportunities to earn points,” said Meijer Vice President of Customer Strategy Derek Steele. “We want to ensure we’re continuing to provide personalized value while also making the experience fun and engaging.”
Customers in Southeast Michigan began making the transition to the new mPerks program on Jan. 16, while the retailer’s other Midwest markets will roll over to the new program in phases throughout February.
Changes include:
- Purchases now earn points, which customers can apply toward the savings of their choice.
- Each qualifying prescription filled now earns points, instead of every five prescriptions filled.
- Points expire after 90 days, as opposed to 45 days in current system.
- Customers choose when and how they want to redeem points for additional savings.
Customers’ existing unclaimed rewards will automatically make the transition to the new program with the same value. Any in-progress rewards, as well as existing pharmacy credits, will be transferred to the new program as points.
Meijer opened its first local superstore in 2021 in Boardman. A second store is currently underway near the Eastwood Mall.
Shoppers can enroll at meijer.com… or by downloading the Meijer app.
***
Metro Monthly is a local news and events magazine based in Youngstown, Ohio. We circulate throughout the Mahoning Valley and offer print and online editions. Be sure to visit our publication’s website for news, features and community events. Office: 330-259-0435.
© 2023 Metro Monthly. All rights reserved.
